The CGI-filled blockbuster movie “300” hit the home video market just over a week ago, and has already set the record for being the fastest and highest-selling high definition title. Since July 31, 2007, “300” has sold more than 250,000 copies to consumers on HD DVD and Blu-ray Disc, according to Warner Home Video. The studio division declined to reveal specific sales numbers according to format.
“‘300’ is an amazing film, and the high definition sales we are seeing underscores the positive business benefits of supporting both HD DVD and Blu-ray,” said Ron Sanders, President of Warner Home Video. “This phenomenal response to ‘300’ is the latest proof that our approach makes the most sense in today’s market and has enabled Warner Home Video to continue to lead the market in high definition sales.”
Shortly after the movie’s release to the home market, Global Tech News used “300” to outline the current differences in the available feature sets of HD DVD and Blu-ray Disc. The HD DVD product featured exclusive picture-in-picture video and web features not found on any other version.
Warner was also proud to boast that its home video division has six of the top 10 selling high definition titles with “300,” “The Departed,” “Superman Returns,” “Planet Earth – The Complete Collection,” “Batman Begins,” and “Happy Feet.”
Warner owns the title of the highest grossing high definition title with the dual-format release of “Planet Earth” – though the title’s MSRP just shy of $100 makes that a predictable feat.
With its relative neutral support for both HD DVD and Blu-ray Disc, Warner is able to cash in on sales from both sides of the high definition camp. Warner says that it currently has more than 30 percent market share of software sales in the high definition market, selling more high definition product and releasing more titles than any other studio.
As another testament to Warner’s support for both high definition formats, the studio has developed a hybrid disc technology that features the HD DVD version on one side of the disc and the Blu-ray Disc on the reverse. The hybrid disc, called Total HD, was first unveiled at the Consumer Electronics Show 2007. However, complications arose, pushing the release of Total HD discs to early 2008.
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