We’ve been hearing reports that Amazon’s Fire phone was DOA when it was announced, and initial reviews for the AT&T-exclusive smartphone were less than flattering.
We’re now hearing that Amazon has already cut the price of the entry-level 32GB Fire Phone from $199 to 99 cents on contract just two months after its launch. Likewise, the 64GB model has seen its price slashed from $299 to $99 on contract, which seems to suggest that the company is willing to do anything to jumpstart sales
According to analysis by Chitika Insights, Amazon was estimated to have only sold around 26,000 Fire Phones as of August 19, capturing around 0.015 percent of ad impressions in the U.S. during the first three weeks of August:
After some elaborate number crunching, the source points that if not all Fire Phone users are active online the 26 thousand units may rise to 35 thousand – because the people who aren’t online don’t show up on the survey. Either way, the number is far lower than the Kindle tablets and clearly point that the phone is enjoying less than great reception.
If you recall, a similar move was back in 2013 with the HTC First “Facebook Phone” – another AT&T-exclusive device. The device launched to less than stellar reviews and tepid sales in April 2013. Within one month, AT&T dropped the contract price from $99 to 99 cents and the off-contract price from $450 to $350. The phone was killed off after existing inventories were cleared out a month later.
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