The reports of ABIT’s demise have been greatly exaggerated. ABIT Computer Corporation and Universal Scientific Industrial Co. Ltd. (USI) have announced a new joint venture company which will be called Universal ABIT Co., Ltd. The new company will continue with ABIT’s existing patents, trademark and core business operations. ABIT’s financial difficulties which started in the latter part of 2004 will also be erased.
USI President C. Y. WEI stated that with the new partnership, the ABIT brand would receive USI’s full resource backing and support. In addition, USI will not only assist ABIT with world-class manufacturing, but will also help accelerate ABIT’s product diversification, improving ABIT’s competitiveness in the marketplace. At the same time, channel and end-customers can also benefit greatly with ABIT being able to leverage USI’s global service network, greatly improving overall customer satisfaction.
For owners of existing ABIT products and fans of the brand in general, you have nothing to worry about as far as support goes. After-sales support, customer service and RMA facilities will still continue as in years past and the company now has the financial backing to bolster existing product lines expand into new markets. That means that ABIT’s product lines including the Fatal1ty, MAX and products featuring Silent OTES will continue unfettered.
We can expect to see ABIT stick around for quite a long time with the backing of USI. USI has 10,000 employees worldwide and its 2005 revenues topped NT$52.2B. It has has a diverse product catalog including desktops, laptops, servers, communications devices, multimedia centers and car electronics.
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