While the sound of tablets’ soaring popularity has been likened to a death rattle for PC devices — particularly the netbook — PC giant Acer has held firm in its stance that it would not phase out netbooks in favor of tablets. But with the resignation of longtime CEO Gianfranco Lanci over a difference of vision last month (the Acer board members want the company to become more like Apple), that position was cast into doubt.
But, regardless of the Taiwan-based company’s new direction, Acer has again reiterated that it believes in the netbook market, Elizabeth Woyke of Forbes reports in her blog.
“Tablets have impacted overall netbook sales, but we’re not stepping away from the [netbook] segment,” Eric Ackerson, an Acer senior product marketing and brand manager, told Woyke. “We think there’s still opportunity for sales, including in the U.S.”
There’s one key factor that, at least for now, is keeping netbooks in the race: price. Woyke points out that nearly all tablets are in the $400+ price range. Apple’s iPad, which is the de facto gold standard of tablets, can cost as much as $829 at its highest price point. Meanwhile, netbooks typically run south of $300, many in the $250 range.
Acer also indicated that the features you can pack into a netbook almost are on par with some notebooks, and that many consumers still continue to favor a physical keyboard over a virtual touchscreen one on tablets.
“The death of netbooks is overstated,” Acer spokeswoman Lisa Emard told Woyke. “We may not see the same explosive growth [in the category] as before, but the netbook price point is still killer.”
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