Adobe’s Flash supports a large portion of the internet’s rich content. And it will soon be coming to almost all smart phones, opening a world of internet possibilities. All the smart phones, that is, except one of the most popular smart phones on the market — Apple’s iPhone.
Apple remains cold and aloof about the topic of Flash. While the iPhone could easily support hardware-accelerated Flash, CEO Steve Jobs has stated in interviews that Flash is irrelevant and not something that iPhone customers have demanded. He insists the iPhone is the perfect internet phone — even if it can’t run Flash.
Adobe seems to be hoping to push Apple’s customers to demand the feature with a new humorously passive aggressive browser failure message. On the iPhone customers trying to use Flash now get a message stating:
Apple restricts the use of technologies required by products like Flash Player. Until Apple eliminates these restrictions, Adobe cannot provide Flash Player for the iPhone or iPod Touch.
Before the message merely read:
To view this content upgrade your browser and flash plug-in.
Will the new message inspire users to complain to Apple, or will it merely annoy iPhone users, making Adobe look bad? It should be interesting to see how Apple’s customers react to the new, more pointed error message.
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