A report has surfaced that Amazon plans on having a new TV streaming box on the market in time for holiday shopping. According to the report the new streaming TV box is codenamed Cinnamon.
Sources also suggest that Amazon has approached software developers and cable providers in recent weeks in efforts to secure content partners for the set top box by the middle of October. Amazon has made no official statements on rumors about the set top box at this time.
Amazon CEO Jeff Bezos [Image Source: PBS]
Amazon will be stepping into a market to compete against companies lie Apple, Western Digital, and Roku. Amazon already competes directly against Apple in the tablet market and is one of the more successful players with an estimated 22 percent market share.
The set top box from Amazon could be an interesting offer since the company has a history of selling new products at break even in hopes of making money on content. Amazon runs the successful Prime movie streaming service that will undoubtedly be closely integrated into any set top box the company provides.
Roku recently unveiled a new line of streaming set top boxes along with the new TV and movie store called M-Go.
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