AMD is working hard to regain the market share it lost to Intel — many analysts say that if AMD wants to mount an effective comeback it needs to launch products that will compete well in the marketplace.
InformationWeek reports that AMD has laid out its plans at an analyst’s day for future processors and chipsets. AMD talked up its coming Intel Atom competitor codenamed Yukon. The Yukon platform will be used in netbooks, which are one of the fastest growing notebook segments today.
AMD isn’t alone in wanting to compete with Intel’s Atom processor for netbooks. Yesterday, ARM announced that it would be entering into the netbook market with products of its own. AMD says that Yukon will be available in the first quarter of 2009.
Part of the Yukon platform will be a so-called slim processor carrying the codename Bobcat. When Bobcat is combined with a chipset, it will have a total power consumption of under 25 watts.
Plans for AMD in the low power, low-cost realm include Brazos expected to ship in 2011 for the notebook market. The platform will include a system on a chip implementation of Bobcat with the codename Ontario. The change from DDR2 to DDR3 will be supported by the Brazos platform.
Also in 2011, AMD plans to introduce another platform with the codename Sabine. Sabine will use what AMD calls an accelerated processing unit or APU going by the codename Llano. APU is AMD speak for a CPU and a graphics processor on one piece of silicon. AMD expects Sabine to bring significant power savings to notebook computers.
AMD also has something up its sleeve for mainstream notebook users planned for release in the second half of 2009 that includes a new platform called Tigris. The platform will feature 45nm dual and single-core processors with the codename Caspian along with the RS880M and SB710 chipsets. The follow-up to Tigris set for a 2010 release is called Danube, which will use AMDs first quad-core mobile processor.
AMD will be introducing a new high-end desktop platform early in 2009 called Dragon. Dragon will use 45nm Phenom II X4 quad-core Deneb processors and Radeon HD 4800 graphics. Kodiak 45nm Phenom processors for business computers are set for release at the same time.
In the second half of 2009 AMD will introduce Pisces, a platform using 45nm Phenom II quad and triple-core CPUs with support for DDR3 memory. The platform will also use the coming AMD RS880 chipset. A new home theater platform is coming before the end of 2008 called Maui that promises to link Vista Home Premium and Ultimate to devices needed for HD TV viewing.
While Shanghai was only made available yesterday, AMD is already talking about its follow-up called Istanbul. These processors will be six-core parts that will ship in the second half of 2009. In the first half of 2010, AMD has plans to ship its next-generation platform called Maranello. Maranello will require a new socket and offer enhancements like DDR3 memory and AMDs first 12-core processors codenamed Magny-Cours along with a new six-core Sao Paolo parts.
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