Categories: Global Tech News

AMD Pre-empts GeForce 9600 GT, Cuts Radeon Prices

With the anticipated launch of the GeForce 9600 GT tomorrow, AMD pre-emptively cut prices on all of its high end Radeon HD 3000 graphics cards.

According to product managers at online retailer Newegg, the Radeon HD 3870 suggested retail price moves from $249 to $189.  AMD will also reduce the suggested retail price of the Radeon HD 3850 512MB from $199 to $169. 

Both price drops were confirmed by AMD officials earlier today. Other retailers, including Amazon and ZipZoomFly, have also confirmed the price drop.

Newegg currently lists the Sapphire Radeon HD 3850 512MB for $170. The retailer lists the Sapphire Radeon HD 3870 below the new suggested retail price, just under $185.  Other vendors are expected to follow suit immediately.

Retailers will announce the NVIDIA GeForce 9600 GT tomorrow with a suggested retail price between $170 and $190.  Initial benchmarks peg the 9600 GT just ahead of the Radeon HD 3870, but for the first time in several years AMD and NVIDIA have a real case-by-case shootout again.

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