Anyone who uses an iPhone and has perused the most popular apps on the free side of the App Store has likely noticed that many of them most popular apps are adult in nature. For a long time Apple would not allow adult or pornographic apps onto the App Store, but it relaxed that policy over the last several months.
The Wall Street Journal reports that Apple has begun enforcing a more strict policy on adult apps than it has previously according to a person familiar with the matter. Apple has reportedly already removed the raciest of the adult oriented apps from the App Store. Two of the apps that have been removed include one that animates parts of women in photos and one for fans of a porn star.
Apple said in a statement, “If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple.”
According to Mac Rumors, 4,000 adult-themed apps were removed on Friday alone by Apple. ChilliFresh goes even deeper into the removals claiming that Apple’s new restrictions ban “Images of women in bikinis” and that “No apps will be approved that in any way imply sexual content”.
The App Store clean up is thought to be part of housekeeping ahead of the launch of the iPad. Apps for the iPad and iPhone will operate on either platform and are expected to be a big part of the success of the iPad when it launches.
Apple has previously sparked controversy for approving the baby shaker app only to come back and remove it after complaints.
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