Categories: Global Tech News

Apple Hires Burberry CEO as SVP of Retail, Online Stores

Apple snatched up Burberry’s CEO to fill a newly-created position on its retail team. 

Apple announced that Angela Ahrendts — currently CEO of Burberry — will join the Apple team as senior vice president of Retail and Online Stores. She will report directly to Apple CEO Tim Cook and start her new position next year. 

“I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

Prior to Apple, Ahrendts has been president of Donna Karan International; executive vice president at Liz Claiborne Inc., and now CEO of Burberry. She is responsible for significant global growth at Burberry. 

“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”

A year ago, Apple fired its former retail head John Browett after his retail hiring formula ended up being a huge mistake. This new formula caused Apple to lay off several new retail hires (some that only recently finished their training) and significantly cut the hours of part-timers. Needless to say, this didn’t make employees very happy, and Apple was forced to admit that it messed up. Browett had only been with the company six months. 

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