Apple Makes Some Major Price Cuts

Apple this week made some significant adjustments to its pricing for LCD displays. The company made price cuts to its entire line of Cinema Displays, ranging from the 20-inch model all the way up to the large 30-inch behemoth. Apple also made a number of changes to the displays themselves. All three Cinema Displays received upgraded specifications.

Cinema Display 20-inch:
Now $699 from $799
Now 300cd/m2 from 250cd/m2 brightness
Now 700:1 from 400:1 contrast ratio

Cinema Display 23-inch:
Now $999 from $1299
Now 400cd/m2 from 270cd/m2 brightness
Now 700:1 from 400:1 contrast ratio

Cinema Display 30-inch:
Now $1999 from $2499:
Now 400cd/m2 from 270cd/m2 brightness
Now 700:1 from 400:1 contrast ratio

The price cuts are so significant in fact that Apple’s 30-inch Cinema Display is now less expensive than Dell’s 30-inch 3007WFP which is selling for $2199. Dell’s 24-inch 2407WFP is still cheaper at $747.15 and is an inch larger. The 2407WFP also has better specifications than Apple’s 23-inch display: 450cd/m2 brightness and 1000:1 contrast ratio. Dell’s comparable 20.1-inch 2007WFP is currently priced at $459.00.

Apple talked a great deal about pricing at its keynote presentation yesterday at WWDC. The company compared itself to Dell on a number of products including workstations and servers. According to Apple, a similarly configured workstation from Dell is several hundred dollars more than its new Mac Pro. Apple says that it’s systems are more expensive than other’s is simply a myth.