Apple this week made some significant adjustments to its pricing for LCD displays. The company made price cuts to its entire line of Cinema Displays, ranging from the 20-inch model all the way up to the large 30-inch behemoth. Apple also made a number of changes to the displays themselves. All three Cinema Displays received upgraded specifications.
Cinema Display 20-inch:
Now $699 from $799
Now 300cd/m2 from 250cd/m2 brightness
Now 700:1 from 400:1 contrast ratioCinema Display 23-inch:
Now $999 from $1299
Now 400cd/m2 from 270cd/m2 brightness
Now 700:1 from 400:1 contrast ratioCinema Display 30-inch:
Now $1999 from $2499:
Now 400cd/m2 from 270cd/m2 brightness
Now 700:1 from 400:1 contrast ratio
The price cuts are so significant in fact that Apple’s 30-inch Cinema Display is now less expensive than Dell’s 30-inch 3007WFP which is selling for $2199. Dell’s 24-inch 2407WFP is still cheaper at $747.15 and is an inch larger. The 2407WFP also has better specifications than Apple’s 23-inch display: 450cd/m2 brightness and 1000:1 contrast ratio. Dell’s comparable 20.1-inch 2007WFP is currently priced at $459.00.
Apple talked a great deal about pricing at its keynote presentation yesterday at WWDC. The company compared itself to Dell on a number of products including workstations and servers. According to Apple, a similarly configured workstation from Dell is several hundred dollars more than its new Mac Pro. Apple says that it’s systems are more expensive than other’s is simply a myth.
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