Apple Racked Up 4 Million iPhone 6, iPhone 6 Plus Pre-orders Within 24 Hours

We received a preview of what to expect regarding pre-order sales performance for the new iPhone family late last week. After opening up pre-order sales at 12:01 AM PST on Friday morning, the Apple Store website buckled under pressure for nearly two and a half hours.
 
An Apple representative made no mention of the website problems, but stated, “Response to iPhone 6 and iPhone 6 Plus has been incredible with a record number of preorders overnight.”
 
Today, Apple is officially confirming that “record” performance by announcing that it tallied over four million pre-orders for the iPhone 6 and iPhone 6 Plus during the first 24 hours of availability.
 
Although Apple didn’t give out pre-order sales numbers for the iPhone 5S and iPhone 5C last year, the company recorded pre-order sales of 2 million for the iPhone 5 in its first 24 hours of availability back in 2012.

 
“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Apple CEO Tim Cook. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”
 
The iPhone 6 and iPhone 6 Plus officially go on sale on September 19. Customers that were able to pre-order their smartphones this past Friday can expect to receive them on their doorstep Friday morning or pickup them up from their local Apple Store if the in-store pickup option was selected.
 
For those that haven’t already pre-ordered the iPhone 6 or iPhone 6 Plus, the shipping time for the former now stands at 7 to 10 days, while the shipping time for the latter is currently 3 to 4 weeks.
 
The new iPhone 6 and iPhone 6 Plus feature 4.7” (1334×750) and 5.5” (1920×1080) displays respectively, Apple A8 processor, revamped 8MP camera (including optical image stabilization on the larger iPhone 6 Plus), and support for Apple Pay.