Despite the fact that its own operating system OS X 10.6 “Snow Leopard” is experiencing a fair share of problems, shipping with a vulnerable version of Flash and having a bug where logging into guest accounts deletes all account data, Apple isn’t afraid to fling mud at its larger rival, Microsoft. This summer, Apple’s executives already blasted Microsoft’s upcoming Windows 7, and despite a negative response from the blogosphere, Apple appears to be ready to snipe at Windows 7 yet again.
BusinessWeek states that Apple will be launching new “Get a Mac” ads coinciding with the debut of Microsoft’s Windows 7. The ads will portray the new OS as ineffectual and boast of Macs’ superiority. Apple thinks that the ads have the potential to lure many more users away from Windows.
Describes analysts at BusinessWeek, “It will likely make the case that Macs are less susceptible to viruses and are best suited to its popular iPods and and iPhones. And look for it to poke fun at Microsoft for making XP owners go through an arduous process to upgrade to Windows 7 — one that includes backing up all their files to an external drive, reformatting their PC, and then reinstalling all of their old programs, assuming they still have the CDs.”
Phil Schiller, Apple’s senior vice president for Worldwide Product Marketing believes that Microsoft’s customers will forsake the company when Windows 7 hits. He cites what he considers an arduous installation process when upgrading from XP. He states, “Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?”
Technically speaking, Mr. Schiller may be correct in his belief that some customers will switch. Apple saw its customer numbers rise with the release of Windows 98, Windows 2000, Windows XP and Windows Vista. However, there is a small chance that this trend will reverse itself, given Microsoft’s more aggressive marketing, its unprecedented public beta, and strong media enthusiasm about the new product.
Snow Leopard has Windows 7 beat slightly on price, for non-students, but for college students the two are tied. And Windows 7 offers more new and revised features than Snow Leopard.
Unafraid to make a prediction, Mr. Schiller tells BusinessWeek, “I expect Snow Leopard will have an amazing upgrade rate — and Windows 7 won’t.”
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