Apple SVP Eddy Cue: Our “Best Product Pipeline” in 25 Years Coming in ’14

Apple yesterday may have announced its intentions to buy Beats Music and Beats Electronics for $3 billion, but that development should pale in comparison to what Apple has in store for the rest of 2014. Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, was on hand at the inaugural Code Conference mainly to talk about the Beats deal, but couldn’t help but talk a little about the future.
  Later this year, we’ve got the best product pipeline that I’ve seen in my 25 years at Apple, said Cue.  
It’s hard to tell that’s just the usual bravado that comes from Apple executives or part of the reality distortion field (or maybe a little of both), but that’s a tall order for the company to be able to deliver. We already know that a 4.7” iPhone 6 is the works for a release later this year (along with a 5.5” model next year), but that isn’t exactly anything revolutionary – it’s iterative.

Apple SVP Eddy Cue  
Likewise, the yearly refreshes of iPads isn’t anything to get too excited about as we’ll likely just see Touch ID along with A8 processors added to the mix.
 
Re/code’s Walt Mossberg last month likened Apple’s last few years of iterative updates to a movie studio:
  Studios release blockbuster franchise movies every few years, and then try to live off a series of sequels until the next big, successful franchise.
 
Looked at in this way, your almost-new iPhone 5s and iPad Air are mere sequels, iterations of Apple blockbusters that rocked the world when they first appeared… But sequel time is almost up. It’s time for a new franchise. And it had better be desirable, logical and elegant.  
So perhaps Cue is pointing more towards enhancements to iOS 8, which are rumored to open up a vast ecosystem for home automation with “Smart Home.” iOS 8 is also rumored to take a big leap into the health monitoring market.
 
And we definitely can’t forget about the lingering rumors concerning the iWatch. That would mark the company’s first new mobile hardware category since the original iPad was introduced back in 2010.

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