Apple Trims Price of 1GB iPod shuffle, Intros 2GB Model


Yesterday, Global Tech News reported that price cuts are in store for Apple’s iPhone and iPod touch. We reckoned that it would be nice for Apple to also consider dropping the price on its lower-end players as well.

It seems as though Apple has answered our wish with at least one product line: the iPod shuffle. Apple today dropped the price of its 1GB iPod shuffle from $79 to a more manageable $49. The price cut is sure to give sales of the tiny, display-less player a boost.

In addition to the price cut for the 1GB iPod shuffle, Apple also introduced a new 2GB model for a low $69. Pricing the new 2GB iPod shuffle under the previous price point for the 1GB model is a great move on Apple’s part and is sure to anger a few customers who purchased shuffles in recent months.

“At just $49, the iPod shuffle is the most affordable iPod ever,” said Apple VP of Worldwide iPod Product Marketing Greg Joswiak. “The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle.”

The 1GB and 2GB iPod shuffles are be available in silver, blue, green, purple and (PRODUCT) red.

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