Apple’s Big Reveal takes place today at the Steve Jobs Theater.

The highly anticipated launch event will be held in the Steve Jobs Theater at Apple’s new Apple Park “spaceship” campus – widely considered to be the final product designed by Jobs, who died in 2011.

Every year around this time, Apple hosts its big product launch.  The company has sold more than 1.2 billion iPhones over the past decade and ushered in the era of mobile computing, but last year suffered a substantial decline in revenue as many consumers rejected the iPhone 7 as being too similar to the iPhone 6.

The iPhone 8, iPhone 8 Plus and new iPhone X promise to bring the features that customers are looking for.

We expect to see wireless charging, better cameras and display just to name a few. The show starts at 10:30AM CA time and 1:30PM EST.