Yesterday, Global Tech News reported that Apple had taken the drastic step to remove over 4,000 adult-themed apps (although some say the number is as high as 5,000) from the App Store. Apple released a short statement explaining the removals, noting, “If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple.”
Now, however, Apple marketing guru Phil Schiller has shed a little more light on the removals and has given the reason for why as much as 3% of the 140,000+ apps in the App Store were jettisoned. “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see,” Schiller told the New York Times . The latter point is an interesting one considering that Apple provides parental controls to prevent such content from being seen by children – perhaps the parents just aren’t bothering to enable the feature.
Fred Clarke, one of the men behind banned app Sexy Scratch Off, said that he was shocked by Apple’s sudden change of direction with regards to adult apps. “We’re showing stuff that’s racier than the Disney Channel, but not by much,” said Clarke. “This goes farther than sexy content. For developers, how do you know you aren’t going to invest thousands into a business only to find out one day you’ve been cut off?”
Surprisingly enough, a Playboy app and the Sports Illustrated Swimsuit 2010 app are still available from the App Store. In fact, the latter is listed under the App Store’s “What’s Hot” section — hot indeed.
With regards to those two high profile apps that were spared, Schiller simply said, “The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”
In other words, if your bikini models are provided by a little-known developer, you’re toast. However, if your bikini models are backed by Sports Illustrated or Playboy, you’re home free.
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