Facebook is experimenting with a new meme creation app called Whale

Facebook has launched a meme creation app called Whale, which is free to download and free to use. The app was launched by their New Product Experimentation (NPE) team and allow users to add text and stickers over images to create memes that can be shared. The app is free to use with no in-app purchases and no advertising but currently only available to the Canadian market.

The user can take a photo, upload from their camera roll, or browse stock images provided by Whale. The user is then able to select a blank template, 2 grid, 3 grid, or 4 grid layout. The user can then add filters, text, effects, and much more to their image to create the meme that they want.

Facebook announced in July that they would experiment with these ideas and quickly shut down projects that don’t gain traction. This is at a time when Facebook is facing a lot of competition from competitors such as Snapchat and TikTok.

Whale was launched to the market on 15 November 2019.