For the past few weeks, Apple has been busy celebrating the 30th anniversary of its Mac product line. Apple executives sat down for various interviews to extoll the greatness of the platform and the reasons for its longevity.
Today, Apple CEO Tim Cook sat down for another interview, but this time around the topics included Android, Google’s Motorola sale, and a larger screen iPhone. With regards to Google, Cook didn’t hold back when he was asked about the recent sale of Motorola to Lenovo.
“I wasn’t surprised,” said Cook in an interview with The Wall Street Journal. “Google gets rid of something that’s losing money, something that they’re not committed to.” Cook went on to state that becoming a company that melds hardware, software, and services together is quite difficult and that Google obviously hasn’t quite gotten proficient in this arena, which makes “Apple so special.”
Apple CEO Tim Cook
Cook went on to bash the Android experience on tablets, repeating a similar mantra that we’ve heard from the Apple camp. “The experience on Android tablets is so crappy because the app is nothing more than a stretched out smartphone app.”
But Cook didn’t stop there; he went on to compare Android to Europe.
Android is like Europe. Europe was a name that somebody came up with for Americans who didn’t understand that Europe was a lot of countries that weren’t like U.S. states. They were very different. Android is many things. How many people who use a Kindle know that they’re using Android? And you see what Samsung is doing by putting more and more software on top. I think it’s night and day. The compare is so off.
Cook also took a few more thinly veiled swipes at his competitors in the smartphone sector when it comes to larger screen sizes. When asked if Apple will do a larger screen iPhone, Cook responded, “What we’ve said is that until the technology is ready, we don’t want to cross that line. We want to give our customers what’s right in all respects – not just the size but in the resolution, in the clarity, in the contrast, in the reliability. There are many different parameters to measure a display and we care about all those, because we know that’s the window to the software.”
It can arguably be stated that Android manufacturers have been giving customers high quality, high-resolution displays for more than a few years while Apple sat on the sideline. Apple stuck with the 3.5″ screen size for the iPhone from its introduction in 2007 all the way up through the iPhone 4S. It wasn’t until the iPhone 5 came around in 2012 that Apple gave in just a little bit with the 4” iPhone 5 (Apple kept the same screen size with the iPhone 5S and iPhone 5C).
The 4″ iPhone 5S, Apple’s current smartphone flagship
And even with the 4” screen size, Apple’s smartphones displays still aren’t HD, as the resolution sits at 640×1136. Apple will likely follow the market and release a larger iPhone, but the question is when and how? The “when” will likely be with the next generation iPhone to be released later this year and the “how” — we’re guessing that Apple will stick with the tried and true “Retina doubling”, opting for a 1280×2272 screen to keep app compatibility in check.
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